What does it take to build a luxury brand by accident and keep it thriving for 30 years without ever taking outside investment?

In this episode of All About Business, James speaks with Tom Faulkner, award-winning British furniture designer and founder of Tom Faulkner Limited. They talk about the unlikely journey from redundancy at a record label to running one of the UK's most distinctive handcrafted furniture brands, with showrooms in London and New York, and a workshop in Swindon that has been making things by hand since 1996.

Tom shares the story of how a side hustle in hand-painted tabletops became a serious business the moment he discovered what you could do with metal. He talks about buying a Swindon fabrication workshop for £5,000, inheriting two employees, slowly building a loyal team and a global client base. All through organic growth, word of mouth, and relationships with interior designers.

They explore what it really means to build a premium, handcrafted brand in the modern world: the growing appetite among wealthy clients to understand how things are made, why British manufacturing remains a genuine selling point in the American market, and how Tom navigated the early months of US tariffs with a decision that cost him margin but protected his customer relationships.

Together they also discuss the challenge of succession and legacy for founder-led businesses, why Tom has never chased scale for its own sake, and what he hopes to do next.

Timestamps

4:56 From Chrysalis Records to Hand-Painted Furniture

8:40 Buying the Swindon Workshop (The £5,000 Decision)

12:56 The Pimlico Road Showroom & London's Design Cluster

15:53 Expanding to New York

20:24 Staying Artisan: Organic Growth & British Manufacturing

25:20 Signature Pieces: Capricorn & the Collections

36:13 Navigating Business Challenges & US Tariffs

43:01 Future Plans: Collaborations, Sculpture & What's Next

57:04 Advice for Young Entrepreneurs

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Find out more about Tom Faulkner LTD and their products HERE

Submit your application to Reed’s Entrepreneurs Fund for a chance to a £20,000 grant HERE

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This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk