Crafting your customer avatar for business is also essential in Podcasting because Podcasting is a part of your funnel where you create awareness and start to attract the listeners or followers. Doing in-depth research about their pain points, interests, and behavior will give you a comprehensive understanding of content ideas to talk about in your episodes.

Why is it a PITFALL?

• You end up ASSUMING that the podcast topics you have suit them well when, in fact, THEY DON’T
• FAILURE to invite the appropriate GUESTS in your show, making it much more complicated to address the REAL PROBLEM of the listeners
• If you can’t CLARIFY to POTENTIAL GUESTS what type of market you serve, GOALS, and PURPOSE, it causes CONFUSION. They won’t be able to CRAFT & SHARE the MESSAGE that will resonate with your audience.
• People won’t IDENTIFY what your REAL PURPOSE is.
• You won’t be their GO-TO person because your message is all over the place.

LISTEN TO THEM CAREFULLY. Know what your ideal customer wants and needs. It will break the exhausting chain and give you favorable results instead.

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Links mentioned:

Podcasting Pitfall Post

Zencaster

Episode 3 TOI

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