Today I speak with Matt Celuszak, Founder of Element Human, a customer understanding platform that uses AI to measure and make sense of the drivers of human behaviour. Having spent the last decade working alongside top experts in technology and psychology to build machine learning that recognises body language using webcams, Matt works at the intersection of people and technology, pioneering a new class of Human Data that enables tech, AI and its users to be more emotionally aware and empathetic. With clients including the BBC, Amazon, Whalar and Omnicom, Element Human helps organisations measure the conscious (behavioural) and subconscious (emotions) drivers of human behaviour within their ecosystems, using everyday devices paired with advanced intelligence to better understand key stakeholders, improve their experience, and drive more socially sustainable business. While I am now behavioural science adviser to his company, I first met Matt many years ago when he was starting out, and alongside his desire to transform the media landscape, his interest in applying technology to help create meaningful change across critical issues in education, healthcare, mental health, and children's well-being is something I really appreciate, especially in an industry that is not without its challenges. From exploring human centred design and our understanding of emotions, to unpacking the shortfalls and benefits of machine learning in human data and the impact of regulation and privacy when building artificial intelligence systems, Matt’s areas of expertise touch on many of the themes I’m looking to explore in this season, and I’m excited to share this conversation with you. Recorded on 31st March 2023.