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Trust, truth and transparency: Exploring effective corporate communication
Episode 9 • 2nd March 2021 • Beckett Talks • Leeds Beckett University
00:00:00 00:21:17

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How do we build trust in the era of fake news? Professor Ralph Tench from Leeds Business School shares his research-based thinking on the importance of listening and how organisations can communicate more effectively in a society where trust in our media and institutions has been so undermined. Ralph also touches on how the inter-generational communication gap has been closing as a result of the COVID-19 pandemic.

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