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Ep 130 Jeff Wraley
Episode 826th February 2023 • Fight Club 4 Business • Tay, Meaghan, Michelle & Martha
00:00:00 01:02:39

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Jeff Wraley is passionate about technology in the trades. Bringing innovation to small business owners and seeing them gain efficiency and improve their profitability lights me up. Many of the stereotypes of the construction industry are simply no longer true. And homeowners’ expectations of what it looks like “buy” home improvement or maintenance service have also changed radically. I lead a team that is helping contractors adapt to these changes and quickly bring value to their customers.

Time Stamps:


📌[5:43]we love you danit!

📌[7:35]How are they getting clients to send in videos of their projects?

📌[9:34]Most people want more information and they don't really want to talk to you to get it...

📌[15:25]morning Drew!

📌[16:09]Getting the visuals of the home sets everything up for success...

📌[18:50]So many opportunities to use these videos... Before Pictures, Inspection Reports, Video testimonials, etc

📌[23:52]how to shorten the sales cycle?

📌[24:08]how to personalize your automations...

📌[25:44]start with a welcome video

📌[26:18]it's a custom selfie-style video

📌[28:44]asking the client to do their video and give the client instructions on how to shoot their own video

📌[28:51]you build trust faster...

📌[30:21]putting a personal touch & face on the sales process can be huge!

📌[33:30]Difference between a CRM and an estimating tool?

📌[35:52]The role of Zapier in keeping everything integrated through an open API

📌[41:04]Gone are the days of in-home estimates...

📌[46:09]Your clients want a seamless sales process.... And a tool like Groundwork could be a real differentiator.

📌[54:03]Marketing/Sales Homework: Add video/the human component into your sales process...

📌[55:47]Finance Homework: Look at your follow up process - is it a reflection of you?

📌[56:14]Systems Homework: Check out the integrations of Groundwork

📌[57:13]Check out to customize your follow ups

📌[58:21]Martha's homework - what are the differentiators in your sales process?

📌[58:54]books mentioned: "visual sale" by marcus sheridan. "never lose a customer again" by Joey Coleman


📌[59:45]Just ask your customer....

📌[1:00:40]Reach Jeff at

⭐Quote of the Week⭐

"The customer experience is the Next competitive battleground -Jerry Gregoire

⇩ Resources ⇩

✯ Jeff Wraley with

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas