One of the most important parts of your nonprofit organization, and especially your fundraising efforts, is your story. The way you decide to convey the message and history of your organization makes all the difference when pursuing your mission. How do you tell your story, and does it evoke emotion? These are just a few of the questions we will ask the Principle and Creative Director at Barkada Circle, Pon Angara.
Pon Angara is a fellow podcaster, and co-host of VisionReady’s Disrupt Your Day podcast series. This show "brings you the stories, struggles, and success of entrepreneurs to learn from and Disrupt Your Day!" In the newest season of the show, they interviewed our President, Sheryl Soukup! Pon has served as Nonprofit SIG Director for the American Marketing Association, Marketing SIG Chair for the Association Forum and Program Chair for the Chicago Area Chapter of the Grant Professionals Association. Pon's unique approach is driven by his understanding for how principles and methods in science, business and the arts can converge for innovative problem solving. He has a BS Engineering Management, BFA Industrial Design and BFA Communication Design from the University of Illinois at Chicago.
Barkada Circle® is a Chicago studio working with leaders of foundations, associations and organizations with a mission to improve the human condition. Their approach to storytelling and story-driven strategies make messages more compelling and strengthen relationship building.
In this episode you'll discover:
Why stories matter for nonprofits 02:28
If you're trying to write your story, what questions do you need to ask yourselves? 03:25
How can put your story in words that hit home with audiences. 04:24
How storytelling can build strong relations. 05:41
The power of storytelling on the human brain 06:38
How can you incorporate video into storytelling? How does it change the message? 07:29
As an organization, storytelling has to be accepted by everyone. 09:40
How can the power of a story affect organization development? 10:53
How Pon Angara became an expert storyteller. 14:10
What research you need to learn an organizations mission and mold their story. 16:28
Where does a nonprofit start if they're unfamiliar with storytelling? 19:30
The process of storytelling 21:23
Coaches Corner Question: "We want to apply for a government grant. How do we know if we are ready? Can we use our own vendors for purchases?" 24:10
Got a question that you'd like to ask a nonprofit professional? Email your question to IMPACTcoaches@IMPACTability.net
Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.
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