Krzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO!

Talking points include:

How does Quality Score helps to make better SEO?

How should paid ads and SEO teams work more closely together?

How does data from Google Ads campaigns improves content plan?

What data is available?

How can an SEO access all the data?

What’s an example of how this has changed a content strategy?

How often should this be done?

What reports in GA4 will influence SEO campaign most?

What is the easiest way to analyze this information? Use third party platforms?

Read the full transcript of Krzysztof's interview at: https://majestic.com/seo-in-2025/krzysztof-marzec