A few weeks ago we started talking about keyword research and we realized that its possible Google can index your site and totally misunderstand who your are. That’s not good!!! If Google thinks you are a duck...but really you are a car insurance sales person then no one will find your organically (except people looking for ducks).
You may laugh but that was a real story. So what do you want Google to know you for? What search results do you want to come up in?
Resources: moz.com search.google
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