On this episode of Mission Driven, author and speaker A.C. Cristales is joined by Josh Tovar, principal of Socorro High School in El Paso, Texas. Socorro High School currently enrolls over 2,400 students, and what Josh and his staff have done to make sure that every student feels that they are cared for is nothing short of spectacular. In this episode, Josh opens up a bit about his journey to become principal, and also about how schools of today can utilize social media platforms to showcase the positive things that students and staff are doing. This is an episode where you will want to take notes on what you can use on your own campus to create a culture that will lead to success for all of its stakeholders.  And it all begins with how much you value your students. As Josh likes to say, "kids don't care how much know until they know how much you care." For more information about Josh Tovar and Socorro High School, follow him on Twitter at Socorro_HS. Also, you can contact A.C. for more information if needed. Visit A.C. at his website, http://acspeaks.com