EU regulations mean if you want a health claim for your product, you need scientific evidence to back your claim - and lots of it!

Enter clinical trials: formerly luxuries afforded only to the big companies with big budgets, manufacturers at all ends of the scale are turning to clinical research organisations (CRO) to pursue their health claims. What can you expect from a clinical trial? Josh Baisley, Director of Clinical Trials at Nutrasource, says that depends on what you want to achieve, as he joins us to discuss all aspects of clinical trial design and outcomes.