Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024. Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting. In this episode, we will discuss the top 10 marketing strategies to leave behind in 2024, providing context and insights to help you make informed decisions for your podcast.

The importance of getting your podcast basics right

If you want marketing to be easier for your podcast in 2024, it is essential to ensure that you have the basics in place. From content strategy to understanding your listeners' needs, setting goals for your show, and establishing content pillars, these foundational elements form the backbone of a successful podcast. As the podcasting landscape evolves, it is crucial to reassess and adapt your strategies to ensure continued growth and engagement.

You can’t move to 2024 without having clarity on your:

• listeners’ needs and wants,
• goals for the show,
• content pillars,
• unique viewpoint/selling point,
• content angle.

Resist following the advice of content gurus

In the digital marketing world, it's easy to be enticed by the advice of content legends who have large teams and extensive resources at their disposal. However, trying to replicate their strategies with limited resources can be overwhelming and counterproductive. Instead of following the advice of these industry giants, focus on learning from podcasters who are a few steps ahead of you. Seek relatable and actionable insights that can be applied to your specific situation.

The significance of episode planning and content calendars

A common mistake in podcasting is not having a clear plan for each episode and lacking a well-organized content calendar. Without a content calendar, episodes may lack a defined purpose, making it challenging to market them effectively. By crafting episodes with a clear angle and understanding why listeners should tune in, you can create targeted marketing strategies that resonate with your audience. Consider aligning your episodes with content pillars and long-term goals to facilitate consistent content creation.

Timestamps:

• 00:00 Introduction to Broadcast Marketing Changes
• 00:33 The Impact of AI on Podcasting
• 01:08 Understanding Podcast Audiences
• 01:30 Top 10 Marketing Strategies for 2024
• 01:53 The Importance of Marketing Basics
• 02:37 The Role of Content Strategy
• 03:06 The Importance of Audience Engagement
• 03:28 The Power of Unique Selling Points
• 04:20 Avoiding the Guru Trap
• 07:00 The Importance of Episode Angles
• 09:04 The Power of Email Marketing
• 10:53 The Role of YouTube in Podcasting
• 12:03 The Limitations of Doing It All
• 13:12 Effective Social Media Marketing Strategies
• 13:44 Avoiding Common Social Media Pitfalls
• 19:55 The Importance of Repurposing Content

Resources mentioned in this episode:

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