Hey, Mama! Tracking our podcast metrics is a task we should be doing monthly when podcasting for our businesses. When we analyze the right podcast metrics, we can learn a lot about our listeners and what podcast content they're actually enjoying.
Podcast downloads are often the focus in the podcasting industry, but these numbers are vanity metrics and don't equate to sales when you are podcasting for your business.
There are more important podcast metrics that provide rich data about our audience. In today's episode, I'm sharing three podcast metrics you should be analyzing in addition to your podcast downloads.
In this episode, you will learn:
Why downloads aren't the main podcast metrics you should track monthly
3 podcast metrics you should be tracking when podcasting for your business
What each of these podcast metrics tell you about your listeners and podcast content
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