In this episode: We dive into the murky waters of sales pitches, and how you package up your services. What makes you different? And how do you actually get your prospects excited about what you do?

Plus: David finds a tweet he likes; Chris gets excited about TikTok; and we get presents. Lots of presents.

Got a story? Question for the show? Get in touch: podcast@impactbiz.co.uk, or via Facebook, Twitter, or Instagram.

"There's a reason salesmen don't start by telling you your clothes are shit."

"How do we stop positioning ourselves as a replacement?"

"It's difficult to believe, but I don't have a personal trainer."

Founders Anonymous is an Impact and FixSpec production.