Feeling overwhelmed by social media? Wondering what content to post, which platform to focus on or whether the algorithm is working against you?

In this episode, I'm joined by Katie Shaw, founder of Shaw Socials and a trusted social media sidekick for small business owners. Katie helps businesses build an authentic online presence through social media training, content creation, masterclasses, and full social media management.

We explore what's working on socials right now, discuss content creation tools like Canva and the Edits app, chat the latest trends and explore practical ways to build genuine engagement and community online. Whether you're just getting started or looking to refresh your social media strategy, this conversation is for you!

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About the Host:

Lucy Colgan is a seasoned creative leader, educator and podcast host with nearly two decades of experience in the arts and education. She holds a PGCE in Drama & Performing Arts and a Professional Diploma in Dance from Trinity Laban, and has worked as a freelance artist, project manager, and director across the creative sector.

She launched The Wilderness of Creativity in 2024 and invites listeners to explore what it really means to 'take the road less travelled', combining vulnerability, practical insight and inspirational storytelling.

Want to learn more about today’s guest? Check out their full bio and links below!

Katie Shaw is the founder of Shaw Socials, helping small businesses navigate the challenges of social media with confidence and clarity. Through social media training, online masterclasses, content creation, and full social media management, she supports business owners in building an authentic online presence that reflects who they are. Katie acts as a trusted social media sidekick, helping to reduce the time, pressure, and overwhelm that often comes with creating content and showing up online. Whether providing hands-on support or strategic guidance, she works alongside her clients every step of their social media journey, usually with a coffee close by.

Katie's Facebook page

@ShawSocials on Instagram

Katie's Website