So, when it comes to growing your business, there are two schools of thought on competition. 

Some say, "Ignore it and focus on your lane." 

There's wisdom in that, but I'm in the second camp: pay attention and learn from your competitors. 

Dive into their ecosystem...buy their products, sign up for emails, analyze their strategies. 

This isn’t about copying; it’s about gaining inspiration and making informed decisions. 

Just be careful not to mimic blindly. 

Instead, adapt and test ideas within your context. 

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