We sat down with Julia Roca Valverde - a world-renowned Event Manager & Ticketing Strategist.

She has worked extensively in Sports Management, Ticketing Strategy, Event Production, and Coordination with events such as the Davis Cup. She also founded The Spanish Ticketing Association and is a lecturer at the EU Business School for the MBA and BA programs of the EU Virtual Campus.

For our interview we discussed:

1. How to create fantastic events
2. How sports organizations should approach their ticketing strategies
3. Julia's experience as a woman in sports
4. Changes Julia would love to see in the sports industry

Julia has graciously offered to chat with anyone who messages here on LinkedIn so if you have any questions at all, make sure to connect with Julia.