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The New Instagram Features You Need to Try Out in 2022
Episode 4028th December 2021 • Mesmerizing Marketing™ • Dimple Dang
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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hey, everyone it's dimple.

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And today I want to talk to you guys about some of the amazing features

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that Instagram has launched recently.

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And some new features that are going to be coming up in 2022, but these

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are all things that you should be incorporating into your Instagram

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marketing strategy for 2022.

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And if you're not using Instagram yet, or you're not sure how to use it, go

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check out some of my previous episodes on Instagram, where I go through

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detailed strategies on using Instagram.

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So what I will do.

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I will link them in the show notes where you guys, so make sure you

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also download all of those episodes.

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They're absolutely free and happy listening.

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Okay.

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So the one feature that I have to say, I have been super excited about.

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It's the one that they launched in October of 2021.

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It has to do with links.

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So previously I'm sure most of you are aware that with Instagram, you had to have

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10,000 followers, 10,000 followers, you guys, in order to be able to put a link in

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your IgG stories and in October, They had a new feature update and a new release.

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They said that the Instagram stories link sticker is going to

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be available to all the users.

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And this was really a game changer, especially for small businesses

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because now they can take.

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A link and link it to a specific product page.

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And even for e-commerce right.

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Think about them selling a particular jacket or particular watch.

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Like now they can link directly to that product.

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So it's really a game changer.

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Here's the thing, though.

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I'm not seeing a lot of you guys use this feature and I have the

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feeling that you don't know that it exists, so you need to be listening

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to my podcast more LOL, so that.

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No about all of these features and use them.

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So, I mean, a great way to use the link stickers features obviously as

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well, link people to your website.

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If you have a podcast, you can take your podcast, episodes and specific

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episodes and you can put a link in the stories to link people exactly

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to that specific episode so they can listen to it and they can download it.

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So it's a great way to increase your downloads as well for your podcast.

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And it's also a great way to promote anything.

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You know, if you're doing a fundraiser, you can promote a link to that.

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If you are trying to get people to sign up for a free masterclass,

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so you can put in a link to that.

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So there's just so many features.

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So definitely go check it out.

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Wondering, how do I find this feature when you go to your

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store, To, to create a new story.

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You're going to see a smiley face.

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That's got like a paper turned up in the corner.

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And when you tap that, you're going to see all the different stickers and features.

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And you're going to see one that says link.

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That's got like the link icon, and then you can basically copy and paste a URL

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and you can add a link to your store.

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Easiest that.

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All right.

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So the, so I want to talk to you guys about the collapse feature, and I'm

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really excited about this one, but I don't want you guys to get confused.

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So the collab feature is not.

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Meant for collaborations that you do with brands, that's going to be different.

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We'll talk about that a little later.

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If you have like a business partner, right.

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That you're doing a post with, or maybe you had someone that was

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a guest on your podcast, you can tag that person as a collaborator.

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And it's going to ask you, do you want to tag someone as a collaborator?

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You're going to tap on that and click.

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Yes.

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And you're going to find their handle and you're going to

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invite them as a collaborator.

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And then what will happen in.

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They're going to get an alert and they do have to accept the alert and

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sometimes they can't find the alert.

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So what you can do is you can tell them to go to the post that is showing

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on your Instagram page, on your feed.

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And then when they look at that, they're going to see a button that says accept

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and they can accept it that way as well.

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And the advantage of doing this is that if you're creating a.

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Instead of just getting the traffic that you would normally

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get from your own Instagram page.

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Now you can get traffic from their page as well.

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And from their audience.

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Now keep in mind, there's going to be only one set of

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statistics, but the cool thing is.

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That you're getting to also reach their audience.

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And this is something that you guys need to start taking advantage of is

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this collaboration, feature because it is amazing if you guys want to

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see some examples of what it looks like, you can go to my Instagram page.

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It is linked in the show notes and you will see that I interviewed.

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The trademark attorney, that's our handle for my podcast.

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And then we did a collaboration and you can see that it's showing

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up on her page and my page.

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And it says it's a collaboration between the trademark attorney and she

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wore stilettos and there might be some other ones I also did collapse with.

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So you guys can check that out.

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Okay.

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So another exciting feature that came out recently is something called.

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An add your sticker.

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And what it does is it allows creators to post a story and they can add

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a sticker that essentially invites other people to post on their story.

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And it includes you in the continuation of the initial story.

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So this way users can post images into their friend's stories.

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And this is really cool.

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So you can say, Hey, what's my favorite outfit of the day.

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And you show your outfit and then the sticker is going to say, add yours.

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It's going to have a photo icon, add yours so people can add their right.

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And there's many different ways you can utilize this.

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You can say.

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You know, here's my favorite quote, what's your favorite quote, right?

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And then they can add their favorite quote or they can add their

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favorite photo of, 2021, right.

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As we go into 2022.

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So there's many different ways that you guys can use this, but it's a lot of fun

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and I've seen a lot of people.

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Using this for creating like different like photo contest and

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giveaways and things like that.

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So you can even say, here's a photo of my pet, you know, post

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a photo of your pet, right.

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Or post a photo of your pet in a cute, holiday outfit.

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Right.

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So, so you can say All right.

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With Instagram, carousels and carousel posts are really popular.

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We don't know what they are.

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Basically.

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A carousel post is a post that shows up on your feed that has more than one image.

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And sometimes you can have a little.

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Icon swipe.

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So people know they need to keep swiping.

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And usually people upload about five different images and the images can tell

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a story or they can have different tips.

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So you can have a post about five social media tools that

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you should be using in 2022.

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And you can have one slide that's opposed, and then they scroll.

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It goes to the second one.

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And carousel posts are really great for engagement.

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They're also really great for reach and discoverability.

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So I encourage posting at least one to two carousel posts a week.

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So the new thing is that now.

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If you want to delete one or two photos that you uploaded for the

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post, but not the entire post.

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It allows you to go back and you can edit and you can click on

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the top right-hand corner.

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There's a three dots icon and he can choose edit.

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They can scroll through the photos and find which ones you want to delete.

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And this way you don't have to redo the whole thing over.

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So that's cool.

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It just makes it a lot easier.

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And then the cool thing is if you deleted it by ax, You also have 30 days to restore

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the deleted photo by going to settings and then account and recently deleted.

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So there's a little hack for you right there.

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All right.

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So the other thing that is, cool as well is something called badges for live video.

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So also in November, Instagram rolled out badges for all eligible and craters

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in the U S and you guys can, Google what the details are on illegibility.

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But basically badges are a way for content creators to create money from

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their followers and how it works is if you are doing a live stream on Instagram,

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when viewers are listening to your live stream, they can click an icon that

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says, buy a badge to support the creator.

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And the cool thing is when you do buy a badge to support the creator, your

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username is going to have a heart displayed next to it, to indicate

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that you purchased a badge and you can purchase badges in either 99 cents, a

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dollar 99 and $4 and 99 cents increments.

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So definitely try out that feature to support some of your craters, especially

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if you enjoy their content, being a content creator does not come easy.

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It does take a lot of planning.

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It does take a lot of time.

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It even takes a lot of research and effort.

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And I think that, content creators provide so much value and they

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give so much content away for free.

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It just a nice way to support them, even if it's like, Hey, here's, you

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know, $5 go buy yourself a cup of.

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Okay.

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So now let's talk about how you are going to turn on the badges

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feature if you are eligible.

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So if you're eligible for badges, you're going to go to your professional

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dashboard in the Instagram app, and you're going to see a button

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that's going to say set up badges.

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So if you are not eligible yet, what's going to happen is you can tap something

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called, apply for monetization, and then you're going to have to wait for so.

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Some time to see what the status update is going to be in that same dashboard.

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So you can go back to that same dashboard to see if they have approved

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you for it or not, or what happens.

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And then once you have access to badges, you can turn it on right before

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you start a live stream by tapping on the left-hand option called badges.

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And you can just activate.

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And you're probably also wondering, well, if you are utilizing

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badges, how do you get paid from badges and how does that work?

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So what happens is once you have earned at least a hundred dollars,

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You do have to have that one as a minimum, then you can get paid and you

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can, transfer the funds to your bank.

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And that can take one to seven business days to arrive.

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Also.

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You do need to know that there is a transaction fee when you buy a badge.

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So Google and apple are going to deduct 30% of all in app purchases as.

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So Instagram's not really getting any portion of the fees, but

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basically Google and apple.

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And if you guys are parents and you want to have some parental controls

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for the kids that are spending too much time on Instagram, there is

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a new parental controls feature.

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And what it allows you to do is a couple of different things.

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So one is take a break.

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So this option is going to remind users who have been scrolling for a long time

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to take a break, reset, go do something.

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And that's kind of nice because sometimes your teenagers might be

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spending hours and hours on Instagram and they should be doing their homework.

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Right.

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All right.

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So then the other thing is your activity.

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So it's a dedicated place that allows you to manage everything on Instagram

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So what this feature does is it has some settings for parents where you

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can add time limits for using Instagram and then it also has the option to

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send the notifications to parents.

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So this allows you to add time limits for your teenagers to use Instagram.

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And this is a good.

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So, this is also something that's interesting.

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It is called favorites.

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So Instagram has been testing out favorites and a

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chronological order of posts.

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So this year for Instagram, you know, they've had a lot of, challenges when it

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comes to public pressure, then people want them to be more transparent and they also

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want them to provide more options that are allowing them to control the presence

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on the platform as far as what they see.

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So what Instagram has been doing is they've been, Taking action by

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announcing that they're experimenting with a new feature called favorites.

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And it is a way that allows users to control.

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Who's posted.

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They want to see higher up.

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All right.

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So let's go back to talk about the link stickers for a little bit.

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So we know that the link stickers came out and those are huge.

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Now you can also customize your link sticker so you can

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have a specific call to action.

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So you can say.

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Sign up to get 10% off our shop, our new year's sale, our shopper black Friday.

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All right.

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So now let's talk about video.

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Video is really important as well.

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So video is something you definitely need to be using a lot of on Instagram,

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especially when it comes to real.

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Also, you should be utilizing long form video content in

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the form of I G T V videos.

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And now like your, I G T V videos, you can have them be up to 60 minutes long.

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So that's great because in the past you were not able to have them that.

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And I'm not sure if you guys are aware, but you can also create

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sponsored reels now, which are going to appear in between the organic reels.

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So that can be a great way to draw more attention to your business

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you know, reels do well anyway.

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And if you pay for them to get greater reach, to be expanded to a

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specific demographic or audience that you want to target, I think that's

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just going to be a game changer.

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So definitely check out that.

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All right.

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So here's something else that you want to look out for?

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In 2022, when it comes to Instagram is something called Instagram drops

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and basically Instagram drops lets brands highlight new product lines and

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increase awareness and generate interest before something is even available for.

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so Instagram drops, you can have your own tab and Instagram shopping for.

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So it does stand out and it's a great way for fashion designers and e-commerce

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brands to say, Hey, they're going to be dropping a particular line of new

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shoes or maybe sportswear, and then.

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What people can do is there will see a button that says,

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remind me of this launch.

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That's going to be launching on January 15th at 10:00 AM.

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And you would hit the remind me button, and then it's going

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to remind you of that launch.

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So, that's a pretty cool feature.

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All right.

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Let's also talk about Instagram's affiliate program.

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So they're not quite where YouTube is.

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And Tik TOK is when it comes to affiliate.

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But I will say that Instagram has been testing an affiliate program.

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That's going to allow influencers.

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To build an Instagram shop, featuring their preferred products.

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That's going to be like an affiliate shop that creators would create, and then

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they can earn commissions for purchases if people buy based on their link.

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So for example, if you are a live streamer and you have different cameras, you want

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to recommend you have different equipment, this would be great for you because you

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can create like your own affiliate shop on Instagram, and then you can direct

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people to that even in your IgE stories and say, oh, here's a link to some of

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my favorite products for live streaming.

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These are the cameras that I use.

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These are the ring lights that I use, and it's a great way to make extra money

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because affiliate marketing is amazing.

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And I think when you think about it, if you're an expert in something,

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people are always going to come to you.

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They're always going to ask.

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What is it that you would recommend?

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Right.

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They see you as the expert.

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So every time you recommend something to people, you might as well get paid for it.

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Right.

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So keep that in mind.

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All right.

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So the other thing I'm going to talk about is brand partnerships for creators.

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So a lot of content creators are utilizing Instagram as a

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platform for influencer marketing.

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And they're working with different brands that are paying them either

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in product or either monetary.

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To basically promote their brand.

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And if you are promoting content, that is a collaboration between a specific brand.

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There is a option under branded content for brand partners.

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So you can add specific brand partners and go through that

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approval process ahead of time.

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So if you know that this is a brand that you're going to be

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working with, like for the entire year of 2022, On an ongoing basis.

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You want to make sure that you go ahead and just have those brand partners

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in their approved, ready to go.

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Because this way, when you do need to post something, you don't

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have to wait to get that approval.

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Everything is going to be ready to rock it.

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All right, you guys, I hope you enjoyed this episode.

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On how to use all of the latest features on Instagram and how

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to use Instagram for 2022.

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What are some things you can be doing?

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What are some new features you can be incorporating?

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And if you enjoyed this episode, do me a favor.

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I would love it.

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If you could leave me a five-star review.

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With a detailed comment on what you enjoyed about my podcast

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or any specific episode.

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And I will see you guys next time.

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Don't forget to go to the show notes though and download all of

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my other episodes on Instagram so that you can be ready to rock

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and roll with Instagram in 2022.

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And if you need help with anything, feel free to reach out.

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My email is in the show notes below, and I do offer a free consultation.

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So feel free to hit me up.

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Talk to you guys later.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.