Kari Jo and I are talking all about the power of the pivot, and what it looks like to take riskier pursuits alongside a more ‘safe’ career choice. We’re digging into the importance of gaining clarity and really shifting your perspective when it comes to living your life (without letting other people’s opinions factor into this), how a high achievement-oriented personality can show up for business owners, the whirlwind of emotions that come with going in a completely new direction in business, mindset blocks and limiting beliefs that tend to plague many entrepreneurs, and more.

Kari Jo was born and raised in rural West Central Illinois. She grew up with a passion for agriculture and pursued a doctorate of veterinary medicine (DVM) at Oklahoma State University. Less than a year after graduating, she started a side hustle selling t-shirts online to help pay for plane tickets home. Little did she know that this would grow into (mostly) her full-time job. There have been a few twists and turns through the years, but she still loves practicing 2 days a week, and even owns an event venue downtown in her hometown.

In this episode, we will cover:

• Gaining clarity and shifting your perspective of how you truly want to live YOUR life (no matter what anyone else thinks) 
• What led Kari Jo to recently rebrand and pivot her business + the many mixed emotions that pop up when you’re making big changes in your business
• Finding acceptance in knowing that you’re making the best decision and going in the right direction, even when you feel uncertain and uncomfortable
• Limiting beliefs and mindset challenges that come with being a small business owner in a small town

Resources & Links:

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• Gather in Growth podcast produced by: Jill Carr Podcasting

Connect with Kari Jo:

• Follow on Instagram @kjokelso@kelsoandcompany and @thesmalltownermacomb
• Check out her website

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• Connect with on LinkedIn

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Find the complete show notes here: https://www.emilyreuschel.com/088-power-of-the-pivot-with-kari-jo-kelso

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