It seems like everyone these days is talking about course creation and how “easy” it is to package your knowledge up to sell it. As a result of all this buzz, the information market is more saturated than ever which means being successful can actually be easier said than done. Today’s featured guest is James Allen who joins host Lindsay Sutherland to discuss the power of content marketing and how you CAN sell your courses with an evergreen strategy that drives traffic to your course months or even years after you create the content

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