In this episode, Denise Mira interviews Christa Nichols, an Iowa farm wife and homeschool mom, who went from sudden unemployment to building a 6-figure copywriting business in just one year. Christa shares how she discovered her niche in writing sales copy that converts, and her passion for empowering other moms through her Written Results Academy. Her inspiring journey highlights the power of finding your passion and turning it into a thriving business.

Keywords

copywriting, sales copy, freelance, business, conversion, digital marketing, paid traffic, video view ads, Written Results Academy

Takeaways

Finding your passion and turning it into a profitable business is possible.

Writing sales copy that converts requires grabbing attention, connecting with the audience, and writing with a purpose.

Paid traffic and video view ads can be effective strategies for building audiences and increasing sales.

Training and mentoring others in your field can be fulfilling and empowering.

Having a supportive network and belief in yourself are crucial for success.

Sound Bites

"I became obsessed with digital marketing, paid traffic and the power of words to create conversions."

"Within 60 days, our monthly income had tripled."

"When you focus on speaking to your exact person, talking about their pain points and a solution, a small result solution, something that's relatable, something that's funny, something that's heartfelt, then those people turn their attention to you and they're like, I get this person, this person gets me, I think I'll follow them."

Chapters

00:00 Introduction and Background

02:47 Transitioning from Stay-at-Home Mom to Freelance Copywriter

06:03 Finding a New Path and Starting Over

10:32 The Challenges and Rewards of Being an Entrepreneur

13:16 The Role of Faith and Support in Overcoming Challenges

16:32 Narrowing Focus and Finding Success in Sales Copywriting

20:12 Training Others and Building Written Results Academy

25:46 The Impact of Copywriting and the Power of Words

29:05 Success Stories and Results with Copywriting

35:37 Using Paid Traffic and Video View Ads to Build Audiences

38:03 The Journey from Stay-at-Home Mom to Successful Copywriter