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Organic Growth Acceleration For Your B2B Saas Company with George Chasiotis #175
Episode 17515th April 2022 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:44:39

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George Chasiotis is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behaviour.

In this episode we cover:

  • 00:00 - Intro
  • 01:35 - SEO as The Main Channel Of Traffic For a Starting SaaS
  • 05:33 - Link Building & Creating An Authority on Early Stage
  • 07:14 - Strategies For Later Stage Companies
  • 12:11 - Ranking Top-Notch Content in 2022
  • 16:17 - Google's Ranking Factor To Be Aware Of
  • 19:27 - Follow Vs No-Follow Link
  • 21:45 - Investing In SEO With Limited Budget
  • 26:54 - The Problem Of Using Copycat Content
  • 29:04 - George's Favorite Tools For Managing SEO Campaigns
  • 34:34 - Volume Vs Quality Content
  • 38:38 - George's Favorite Activity To Get Into a Flow State
  • 38:52 - George's Piece of Advice for His 25 Years Old Self
  • 39:08 - George's Biggest Challenges at MINUTTIA
  • 41:00 - Instrumental Resources for George's Success
  • 41:54 - What Does Success Means for George Today
  • 42:36 - Get In Touch With George

Get In Touch With George:

George's LinkedIn

MINUTTIA's Website

Mentions:

John Mueller

Paulo Coelho

Asana

Sparkle and Thrive Podcast

Books:

Extreme Ownership by Jocko Willink

Atomic Habits by James Clear

Thinking in Bets by Annie Duke

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