In this episode, I am excited to be joined by Cal Bruns, the CEO of Matchboxology, a human-centred design company in South Africa and my sponsor for Softening The Edge. Our conversation uncovers the role of empathy in understanding human beings and the communities we share. A passion we both hold dearly!
We discuss curiosity and objectivity in deep and authentic listening and how we avoid the judgement of people and consumers. Tune in and find out how empathy can help create deeper insight and impactful creativity and marketing campaigns around the world.