Deesha Dyer is a speaker, writer, Creative Event and Strategy consultant, and is most notably known as the former Obama Administration Social Secretary. The Philadelphia native became a White House intern at the age of 30 and completed a seven-year tenure there that honed her expertise in event coordination, logistics, protocol, and statecraft. Her storied career is unconventional at best, with themes of reinvention, drive, and a commitment to community service integrated throughout.
An award-winning event producer, Deesha has been featured in national media outlets including TIME, The New York Times, Marie Claire, Essence, Vogue, Refinery29, Forbes, The Root and Washington Post. A charismatic speaker with unbridled optimism, she now shares her message of hope, hard work and living life on your own terms with audiences across the country, while running her private consulting firm.
How determined are you to “go for it” and accomplish your dreams, even when they are beyond your wildest imagination? Deesha is a testimony to perseverance and being a “regular person” with some very big dreams. She had never thought about a career related to politics until Barack Obama became president. She related to him and was determined to work for him somehow, even though it seemed absurd. She got an application for an internship, applied, and soon had a permanent job at THE WHITE HOUSE!
TWEET: When Obama became president, I was determined to work for him-- somehow, some way. @deeshadyer
Logistics and “Putting stuff together”:
How do you prepare for a job in the White House? Deesha had planned parties and events before, but she had to learn fast when she landed this job. She served as Special Assistant to the president, as hotel director who traveled with the president and first lady, and as the White House Social Secretary. “Who would have believed that there would be a black First Family and that I would get to work for them?” She admits that the 17-year-old Deesha would have never thought she was “good enough” to end up at the White House.
TWEET: I’m an ordinary person who does #extraordinary things. @deeshadyer
Be Girl World:
How can high school girls be elevated and empowered to gain confidence and find their voice? Deesha believes it can happen through the program she co-founded in 2014. The program takes 12 girls for a 2-year class, teaching them to express themselves and learn about their world by traveling and experiencing different surroundings. The girls obtained passports and took their first international trip to London and Paris recently. Some of these girls have gone on to study abroad and have learned about foreign service, diplomacy, and global jobs that are available to them. They can represent themselves well wherever they go, all because of this educational and empowerment program.
TWEET: My 17-year-old self would’ve never thought she was good enough for the White House. @deeshadyer
Guest Recommendation: ONE action for a dream chaser to take—“Be kind to yourself and extend grace to yourself. Allow yourself to change, because your dreams are going to change as you change—and that’s OK.”
OUTLINE OF THIS EPISODE:
- [1:56] How I heard about Deesha’s amazing journey
- [2:48] How regular folks end up at the White House
- [9:04] The White House application process
- [10:34] From hip-hop journalism in Philly to traveling with the President and First Lady
- [12:34] The logistics of working in the White House
- [15:09] The founding of Be Girl World in 2014
- [21:02] What’s in the future for Be Girl World
- [23:01] Why these kinds of programs are needed
- [25:06] Common struggles for girls in the program
- [29:04] What Deesha does today to pay the bills
- [29:58] What “imposter syndrome” looks like
- [33:01] ONE action for a dream chaser
RESOURCES MENTIONED IN THE EPISODE:
Deesha’s Organization Website
Deesha on Instagram
Deesha on Twitter
TWEETS YOU CAN USE:
TWEET: People don’t understand how you can have a girls’ program that empowers them through travel. @deeshadyer
TWEET: The nice thing about being human is that you can do more than just one thing. @deeshadyer