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Product marketing: Selling the benefits not the features – MAF184
Episode 18423rd August 2018 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Product marketing: Selling the benefits not the features – MAF184

Remember that age old sales advice that you should sell the sizzle and not the sausage?

Some marketing still focuses on features which makes the message about the product and not about the customer. Let’s have a look at getting back to the sizzle.

Welcome to episode 184 of the Marketing and Finance Podcast.

I talk about

  • Selling benefits rather than features
  • Framing the benefit in the context of the customer problems you are solving
  • Lessons from Fast Moving Consumer Goods (FMCG)
  • Using the “problem agitate solution” marketing communications formula
  • Keeping messages simple and free from bloat and jargon

Links and Show Notes.

Please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.