Are you feeling overwhelmed with the endless cycle of creating videos, trainings, and guest offerings? Do you think that more content means more value for your clients? I’m going to show you why that mindset might be doing more harm than good. Stick around because we're about to simplify your approach and amplify your impact! In this episode of the Course Building Secrets® Podcast, we'll explore strategies to help service providers and coaches build a scalable business without burnout. Discover common misconceptions about content creation, learn how to differentiate between marketing and fulfillment content, understand the impact of content overload on clients and learn practical steps to streamline your fulfillment process.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

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1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Hey everybody, it's Tara, Brian and you are

listening to the Course Building Secrets® Podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business? If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in. Hey

there service providers and coaches. Welcome to another

episode of the course building secrets podcast, I am thrilled

that you're here.

Today, we're going to break down the strategies to help you build

Alright, so first things first, let's clear up a common

a scalable business without burning out. Today, we're gonna

misconception. Many coaches and service providers believe that

dive into a topic that I know hits home for many of you

content they provide for their customers is the same as the

feeling the need to create massive amounts of content to

keep your customers happy. I'm here to tell you that the

content they create for their prospects, aka social media

opposite is actually true. Are you feeling overwhelmed with the

marketing, and sales content. But here's the truth, there's a

endless cycle of creating videos, trainings, guest speaker

huge difference between marketing and fulfillment when

events and all of the things? Do you think that more content

it comes to customer experience. Marketing is all about

means more value to your customers? Well, today I'm going

attracting and engaging potential customers. This is

to show you how that mindset may not be working for you and

where all the things that your social media manager is asking

actually doing more harm than good. So stick around because

you to, to create on a regular basis. That's where all that

we're about to simplify your approach and amplify your

impact.

goes. So they can create headlines and hooks and engaging

All right, now let's get practical. Here are some steps

content to get people interested in what you do. Most of the

time, the things that you are creating are there for testing,

and trying to get as much sort of impact as possible, but but

it's a lot about testing and throwing things out there to see

what sticks. Fulfillment, on the other hand, is all about using

your signature methodology to deliver results to your clients.

It's not about trial and error, or bombarding them with endless

new videos and trainings. It's about guiding them as fast as

possible from the problem they have to the solution, they need

to get that first win. So the goal is less. In fact, I often

tell people that they can cut up 80% of their content that

usually like blows their brain. But that is absolutely true. So

why is creating too much content a problem? Well, think about it,

your clients are already overwhelmed by all the

information, all the distractions and all the things,

adding more content only add adds more overwhelm. So what

they need is less noise and a more clear focus path. So

instead of creating a lot of nice to have content and video

vaults, your goal should be to provide just enough training to

help them achieve the milestone or the result. This focused

approach builds confidence and consistency, both for you and

your clients. Imagine this, your client signs up for your

program, and instead of being greeted with a library of 100

videos like sitting and chilling with Netflix, they're guided

through a curated experience. Each step is intentional and

directly aimed at solving their problem. This not only helps

them achieve their goals faster, but also positions you as a

thoughtful and strategic leader. Creating less content doesn't

mean that you are providing less value, it means you're providing

the right value at the right time. As your clients reach

that you can take to simplify your fulfillment process. Number

their goals. You can introduce new levels and paths and all the

things to continue their journey with you.

one, audit want you have what what do you already have, in

your experience that you're delivering? Take a hard look at

the content that you currently are offering. identify what's

essential and what may just be noise. Number two, create order

via your authority strategy. Your job is to provide your

clients a clear step by step path from their problem to a

result, focusing on guiding them to that first big win. Number

three, create a really clear customer experience map. Create

a crystal clear journey that gets your customers from, where

do they start? How do they engage and what happens when

they win. Then iterate and improve. As your clients

progress, gather feedback, continuously improve your

process, and introduce new content only when it provides a

clear value.

Alright, so let me tell you about one of my clients. Sarah

is one of my clients. She is a high performance coach, she was

drowning in content, she was constantly creating new content

for her customers. She had hundreds of videos and training

sessions and her clients were not only overwhelmed, but they

weren't watching anything, and they definitely weren't getting

direct results from it. We streamlined her authority model

and methodology, used it to create a clear focus mastery

path and guided them to the key steps that they needed to get

there first, when the result, happier clients, better

retention and more referrals. Serious business is now

thriving, and she's spending way less time worrying about

creating content, and more time making an impact.

Alright, so remember, your goal is to fast track your clients

from their problem to the solution. By simplifying your

content and focusing on what truly matters, you can create a

more impactful and sustainable business. So thanks for tuning

in to the podcast today. If you found this episode helpful,

please share it with your fellow colleagues and give it a rating

so we get some more attention on it. Alright, and then don't

forget, forget to subscribe so you never miss an episode.

Alright, until next time, keep it simple and keep scaling