One of the PTs on staff at Madden PT recently asked, “Why don’t we lead with manual therapy in our advertising?” Manual therapy is one of the primary services offered at the clinic, and the full team is certified in it. But it’s not highlighted in the marketing. In this episode, Chad shares why they don’t lead with any treatment types in their marketing. He talks through how to think through it from a patient’s perspective, referral source’s perspective, and insurance company’s perspective. As a valued podcast listener, you're invited to the Patient Demand Summit: A free, online event on May 25th where you'll get insider secrets to improve your margins and overcome declining reimbursements. Get your free ticket here: https://bit.ly/422bx5i