If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. We’re coming up on the last episode of July and today’s Q4 Prep tips are all about analytics because using data to inform your decisions is fundamental to making sure that you are set up for success no matter the time of year.
On July 1st, 2023 Google’s Universal Analytics was replaced by GA4 Analytics. This was a big change for a lot of people and not everybody has been as prepared for this shift as they could be.
So, this episode is a basic crash course on the differences between GA4 and Universal Analytics. I’ll walk you through some data points that you really need to be paying attention to when you're looking at your data, analyzing your data, and how that can be useful for you.
In this episode:
What is GA4 Analytics?
The differences between GA4 Analytics and Universal Analytics
Cookie-based tracking is out, event-based tracking is in
Tracking active users versus total users
Bounce rate is out, engagement rate is in
Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.
Resources & Links
Catch up on the previous episodes of Q4 Prep July: