It’s April 21, 2026. Yesterday, I was on the other side of the mic being interviewed for a podcast, and a killer question came up: "How do you shift your brand when people have already put you in a box?" Whether you’re known as the "data person" but want to be the "strategy person," or you’re trying to move from rom-coms to Academy Awards, shifting your brand requires more than just a new LinkedIn headline—it requires a tactical "No," a change in vocabulary, and the receipts to back it up.

I hope you enjoy it! As always you can learn more and connect with me on my website (andystorch.com) or LinkedIn. And you can find my books - Own Your Career Own Your Life and Own Your Brand, Own Your Career - on Amazon.