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Pharmapack Podcast - Informa Markets Podcast EPISODE 5, 22nd March 2021
Patient-centred Packaging Design & Innovation
00:00:00 00:26:31

Patient-centred Packaging Design & Innovation

Partnering with one of northern Europe’s oldest academic universities, Lund University in Sweden, Pharmapack has launched this three-part podcast series, delivering the latest insights on medication packaging innovation and the gathering momentum towards patient‐centric design.

Podcast Two: How do you apply patient-centric design to clinical packaging?

In the second of this exclusive three-part series, we talk to Sascha Sonnenberg, Global Head Business Development, Sharp Clinical Services, and Giana Carli Lorenzini, postdoctoral research fellow, Packaging Logistics at Lund University, who discuss the challenges of introducing better functionality and usability to clinical packaging amid tight constraints and how the latest innovations in this area are driving patient adherence.