Copywriter and webinar strategist Beth Hayden talks about some of the most effective ways companies are using webinars.

Some people feel that webinars seem a bit old-fashioned. But there are a lot of fresh, effective ways that smart companies are using webinars for lead generation, prospect maturation, and customer retention … as well as getting the sale.

In this 27-minute Episode, Beth and I talked about:

• How smart companies are using webinars to drive business results
• Ways to use webinars other than sales presentations (although those are great, too)
• Recommendations on specific platforms and their benefits
• Some do’s and don’ts for your own webinars

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The Show Notes

• The best place to connect with Beth is her website at BethHayden.com
• You can also catch up with her at LinkedIn.com/BethHayden
• Beth has written a lot of terrific articles for us, including many on webinar strategy. Find her complete Copyblogger archive here: Beth Hayden on Copyblogger
• At Copyblogger Media, we use GoToWebinar for our educational and marketing webinars
• Another option is StealthSeminar, particularly if you hold evergreen webinars
• BigMarker is a webinar platform that doesn’t require users to download anything
• For a simple way to get started with webinars, Beth recommends Zoom (which I like, as well)
• We mentioned YNAB as an example of a cool company using webinars for customer onboarding
• Here’s a classic Seth Godin post on bad PowerPoint — for lessons on how to create a compelling visual deck for your webinars
• Another good resource for webinar slide design is Beyond Bullet Points