Ep. 150 - Turning a 401k into Rosé: The Wild Story of Founding Bev & Creating a Brand Dedicated to Female Empowerment with Alix Peabody
Alix Peabody founded Bev, the rosé “made by chicks” and drank by, well, anyone who enjoys a tasty rosé wine!
We admire the way that Alix walks the walk and talks the talk, nurturing Bev into not just a beverage company but also a mission-driven brand dedicated to female empowerment. Her story is wild, and she’s been a mentor to us over the past few crazy months. She’s helping us grow and spread our wings – and we know she’ll be an expander for you too!
The Bev mission statement
Going on destination first dates (like Hawaii with a guy you’ve never met before)
How the male-dominated social scene in college led Alix down the path to starting Bev
Experiencing ovarian torsion
Creating the first bar designed with women in mind
Investing her 401k into rosé
Finding a wine supplier on Hinge
Attending four high schools in three countries
The loophole that allows Bev to sell wine directly to consumers, without a distributor
What people don’t see in building a business
Working in and running a business with radical transparency
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