How have marketing agencies historically dealt with rising inflation?

On today’s episode, host Mark de Grasse sits down with Brad Ball to discuss running a digital agency in a recessionary environment. Brad is the founder of Ardent Creative and has been in the marketing game for almost 20 years - he definitely knows a thing or two about running an agency in a down market. 

Inflation has really surged in 2022, and experts predict the worst is still yet to come. However, Brad believes inflation can not be an excuse for poor marketing performance. Yes, a recession might lead to a dip in sales as consumers reduce their spending. But down markets always weed out weak businesses, so the competent survivors will expand market share as competitors fail.

Tune in to learn what digital agencies have historically done to combat inflation and what you, as an agency owner, can do to turn market downturns into growth opportunities.

IN THIS EPISODE, YOU’LL LEARN:

• How to market during a recession
• How to recession-proof your digital agency
• Become clear on exactly how inflation is affecting your customers 
• The benefits of having a value-based marketing approach
• Industries that thrive in a down market
• The difference between a shift and a pivot during a recession
• The pros and cons of running a remote digital agency
• The average lifetime of a digital agency

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Ardentcreative.com
• Bradball.com
• Brad’s LinkedIn

OUR PARTNERS:

• 7 Levels of Scale Workbook
• Find out your Leadership Trust Score at Ready to Lead.
• Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack