Getting to Know Your Dream Client- Tales of Marketing Transformation # 019
Are you really clear on who your dream client is?
In the last episode, we learned about our Lighthouse and the four pillars of our business - our Who, our Why, our What and our How. Now that we have clarity on the foundation - the Lighthouse of our business, it's time to consider who we are shining the light for. Who is it that we are serving?
That’s our dream customer, our ideal customer. To build professional visibility with those potential dream clients, establish your professional credibility and build a deep connection with your dream clients, you must have absolute clarity about who your dream clients are and how you help them.