⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📙 The Adweek Copywriting Handbook by Joe Sugarman [Amazon]
☕ Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe to Roy’s YouTube channel
🎧 Subscribe to the Breakthrough Marketing Secrets podcast
📧 Get Roy’s Daily Emails
🤝 Apply to work with Roy
Legendary copywriter, marketer, and entrepreneur Joseph Sugarman passed away last week…
Maybe you know him for his best-selling book, The Adweek Copywriting Handbook.
Or for his previous books, Triggers, Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick, and Success Forces.
Maybe you know him as the founder and face of the famous mail order electronics company, JS&A.
Or for his biggest pop culture success, BluBlocker Sunglasses.
Add up all his successes and he’s truly a modern legend — and deserving of Brian Kurtz’s title of “Titan.”
I saw him speak at least twice (at AWAI and The Titans of Direct Response) and enjoyed a little time with him at each event.
And in all my studies of Joe, and in all I learned from him, ONE LESSON stands above all the rest…
In today’s episode I share my #1 lesson from the late, great Joe Sugarman…
Yours for bigger breakthroughs,
Roy Furr