Connecting Your Message in Stories with Tom Jackobs

Artwork for podcast Creating the World's Best Client Experience

Episode 85 • 17th October 2024 • Creating the World's Best Client Experience • Alison Katschkowsky

Do you use storytelling in your business? After listening to this episode you'll see why it's important from guest, Tom Jackobs, the Impact Pilot, on the crucial role of storytelling in business. Tom shares his unique perspective, drawing from his background as a pilot to explain how navigating business challenges is akin to flying—navigating the changing winds while maintaining direction toward our goals.

The heart of our discussion revolves around strategies for effective storytelling. Tom reveals his journey into storytelling as a business coach, highlighting his background in theater and using public speaking as a marketing tool in his fitness business. His approach involves encouraging clients to identify their "impact moments," those pivotal experiences that resonate deeply on an emotional level. We talk about the significance of structure in storytelling and how sensory details can enrich narratives, making them relatable and memorable.

Tom provides practical tips for anyone interested in mastering storytelling. We dive into methods for drafting compelling stories, emphasizing the importance of detail and engagement. He describes how to transform personal stories into powerful tools that convey lessons, a process that often involves revisiting and embodying those impactful moments to truly connect with the audience. Through shared anecdotes—both his own and those of his clients—Tom illustrates how vulnerability can be a strength in storytelling, breaking down the barriers that often prevent individuals from sharing their personal journeys.

HIGHLIGHTS:

3:37 The Importance of Storytelling

5:23 Defining Storytelling

7:33 Crafting Engaging Stories

10:44 Techniques for Storytelling

16:30 The Power of Performance

19:37 Understanding Audience Absorption

20:50 Overcoming Hesitation in Sharing

25:08 The Comeback Story

28:52 Building Personal Connections

32:55 Actionable Tips for Storytelling

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