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Why Your Mindset Matters More Than Your Major
Episode 104 • 25th December 2025 • Campus Chronicles • Casa De Confidence Productions
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What actually makes someone successful as an entrepreneur, a student, or a leader?

According to Adrienne Garland, it is not the idea, the major, or the perfect plan. It is mindset, confidence, and the willingness to separate who you are from what you create.

In this episode of Campus Chronicles, Brooke sits down with Adrienne Garland, CEO of She Leads Media, NYU and Rice University faculty member, and longtime educator, to talk about what students are not being taught but desperately need to know.

Adrienne shares what she has observed after years of teaching entrepreneurship and business students across undergraduate and MBA programmes. From why so many students feel dehumanised by systems that treat them like numbers, to why women hesitate to speak up even when they are brilliant, this conversation is honest, validating, and empowering.

This episode is not about starting a company tomorrow. It is about learning how to think, how to trust yourself, and how to take the microphone when it is handed to you.

In this episode, you will hear:

• What actually makes a successful entrepreneur

• Why mindset matters more than your business idea

• How separating your identity from your work protects your confidence

• Why service-based thinking changes everything

• What Adrienne’s students say they are missing most

• Why women hesitate to speak up in classrooms

• The power of “take the mic” moments

• How anxiety shows up in university spaces

• Why curiosity matters more than certainty

• Three pieces of advice Adrienne gives every university student

If you have ever doubted yourself, hesitated to speak up, or felt pressure to have life figured out already, this episode will help you breathe and rethink what success actually means.

About Adrienne:

Adrienne Garland is the CEO of She Leads Media and a longtime educator teaching entrepreneurship, business planning, and customer relationship management at NYU and Rice University. She has held senior leadership roles in PR, marketing, and media, and now works with accomplished women entrepreneurs to build businesses with clear positioning, sustainable revenue, and meaningful visibility.

Find Adrienne:

Website: http://www.sheleadsmedia.com

Instagram: http://www.instagram.com/sheleadsmedia

LinkedIn: http://www.linkedin.com/in/adriennegarland

Podcast: The She Leads Podcast

Transcripts

Speaker:

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Beyond excited to be here with a friend

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of mine, a personal friend and someone

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that I admire so much.

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We have Adrienne Garland.

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She is a professor at Rice University and

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NYU, and she's just a great human being.

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So we are delighted to have her today.

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Hello, Brooke.

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I am so happy to be here.

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Oh, I am so happy to have you because I

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know our conversation

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is going to be fabulous.

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But for those that don't know you aren't

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familiar, give us the

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little context of what you teach.

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Oh, yeah.

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So it is a topic that is

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near and dear to my heart.

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It's something that I am, I guess,

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constantly practicing.

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But I do teach entrepreneurship at NYU

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and the Tisch Center for Hospitality.

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So people that are specifically studying

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to go into the hotel industry, the travel

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industry, event management, and even some

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commercial real estate

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and real estate financing.

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So that's a lot of fun.

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And then I also teach a marketing, a

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customer relationship

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marketing management class.

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And at Rice, I do two things.

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I teach an entrepreneurship class called

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The New Venture, which is a five-week

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sprint entrepreneurial

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class, which is amazing.

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And then I am the faculty for the online

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MBA program, Global Field Experience.

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So we take MBA students to different

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countries, and they work with startup

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businesses in those countries on a

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particular consulting project.

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And it's sort of the joy of my life.

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I like that, the joy of your life.

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As far as entrepreneurship, what do you

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believe makes a successful entrepreneur

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that no one talks about?

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Oh, this is good.

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That's such a good question.

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It's funny because I was actually just

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speaking to somebody today that puts on

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events for startup entrepreneurs.

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And I said something that I thought was

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controversial, and he totally agreed with

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me, which was amazing.

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But I said, I think the X factor with

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entrepreneurs is actually themselves.

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So it's all about your mindset.

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And I think that the entrepreneurs that

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understand that, you know, maybe they

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were the ones that had the idea that

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started the business, that the business

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is bigger than they are, and it must be

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in order to continue

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to grow and to thrive.

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If you can separate yourself from the

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business, you're going to have a

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successful business.

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Mm-hmm.

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And separate, I think emotion can play

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such a big role for entrepreneurs because

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you're deeply and intimately connected to

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what you have created.

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Yeah, that's it.

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What are the differences you see in your

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entrepreneurship students versus, say,

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your hospitality students?

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Well, those two students

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are actually one and the same.

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So the hospitality tourism students, they

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are taking an entrepreneurship class,

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which is actually super interesting

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because so much of that industry is a

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service industry, right?

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So all of the students have this service

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type of mentality we were speaking about

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in class last night.

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So much of what they wanted to do as far

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as making an impact, they talked so much

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about creating an environment whether it

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was a restaurant or a hotel, where when

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people came into it that they felt

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comfortable and that they felt like it

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was home and that they

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could be who they are.

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And every single one of them said

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something to that effect,

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and I was so struck by that.

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And then I asked them,

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"Do you all feel like you want to create

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this because this doesn't exist for you?"

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And they all said, "Yeah."

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Like, they don't feel like there's any

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place where they can go that they don't

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feel like a number or that they don't

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feel like a marketing

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tactic or a revenue figure.

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They don't feel like people.

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They don't feel like

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they're treated like people.

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And so they want to create this.

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And I just thought that was so beautiful.

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It's incredibly

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beautiful and sadly dehumanizing.

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Yeah.

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Because I can see that in the way that

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even social media treats young people,

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it's all about clicks.

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It's all about capturing and garnering

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your attention, but never really treating

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you like you matter.

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It's what can you do for me?

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Yep.

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Yeah.

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The service-based mentality you're

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talking about, how do you teach that?

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What do you believe you instill to create

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a successful service-based mentality in a

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world that is, to our

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point, very self-centered?

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Yeah.

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I think entrepreneurship is a very

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interesting avenue to talk about that.

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So I think because these students are in

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this program, they've

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sort of self-selected.

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So they inherently--

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who they are, at least what they're

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studying now in their lives is very much

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about being hospitable,

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creating great experiences.

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But when they start talking about

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business and the business they want to

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create, it goes very much

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toward what they want to do.

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I want to create this.

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I want to do this.

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I, I, I.

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And there's nothing wrong with that.

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It's just a little bit of a shift.

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So when we start talking about, that's

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amazing that you want to create this, but

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who are you creating it for?

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Because it's not for you.

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It's for other people.

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So you need to now take yourself out of

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the entrepreneurial role and put yourself

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into the shoes of the customer.

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And so when we talk about, you know, how

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do you market, what's the messaging,

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what's the value proposition, I have to

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do a really good job-- and I don't know

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if I always do it-- but I have to do a

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really good job of explaining, don't tell

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me about all your bells and whistles and

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features and functionality.

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Tell me how I, as the customer, am going

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to feel after I've interacted with you.

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And so that helps them to connect with

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the customer and

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their point of view more.

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And once you do that, you can start to

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solve problems or create something that's

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unique that is truly from a customer

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point of view and not

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just from profitability.

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That's what I love about the way that you

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teach, is you do put yourself into the

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consumer's shoes because it's about the

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consumer's life experience and what they

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feel and what they go through and what

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troubles them and what keeps them awake

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at night as much as it is

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about what you want to create.

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Because I can create things all day long.

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If no one wants those things, then I'm

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going to be left feeling frustrated,

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doubting myself, feeling sad.

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And we see that a lot with entrepreneurs

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is your first business idea or subsequent

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business idea is not always going to be

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successful because we're not really

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choosing intentionally about how we want

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somebody to feel when they, A, come into

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contact with our product, and B, what do

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we want them to feel when they leave?

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We want them to feel better.

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We want them to feel

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relaxed, renewed, whatever it is.

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So I love how you

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experientially talk about this.

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That's one of the things I love about you

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and I always learn from you.

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And I think it's so important because

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we're seeing a huge global shift of

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people wanting to be entrepreneurs.

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That's a big thing now.

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Yeah.

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I think it's a big thing

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now because people are...

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I don't know why.

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I'm speaking from my own lens.

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So what I think...

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We like your lens here.

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Okay.

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What I think is that we have grown very

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tired of people telling us what to do,

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how to be, how to show up,

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how to speak, how to behave.

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And that worked for a long time.

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And we still need that in the world.

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But we also need change because change is

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the thing that is going

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to lead us to innovation.

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It's going to, I think,

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lead us back to our humanity.

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So if more people can step out and

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actually know how to create a company,

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then we'll create, I

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hope, better companies.

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And just to go off on a tangent a tiny

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bit, I don't think that the school system

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starting from when we're young does a

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good job of teaching people how to be

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independent thinkers.

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And it translates into they don't teach

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them that entrepreneurship is

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a very real option for them.

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The education system

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teaches us how to be a worker.

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And how to rely on other people.

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Yes.

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So if we could roll this all the way back

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to middle school or even elementary,

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instead of just repeating facts and

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figures, which we don't even need to do

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anymore because the internet holds all

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the facts and figures, but the more that

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we can teach people how to think about

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things, how to question things, how to

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maybe think about how to improve things

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or make them better,

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where the connections are.

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And how to bring their personality into

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it, which is so huge in the world of AI.

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So huge.

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If we can teach people how to do that,

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then I think we can cultivate stronger

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entrepreneurs that understand some of the

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things that we're

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talking about earlier on.

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And the internet, it paints such a

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picture of I started a business.

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Now I'm raking in success.

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That is the influencer

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view of entrepreneurship.

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And with people being exposed to that

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view younger and younger, if your

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business doesn't take off instantly, if

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people don't instantly like what you do,

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so many people are inclined

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to feel like it's a failure.

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Yeah.

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And the trap with that is that people

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feel like their business is a failure.

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But because often that first business is

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very much about what, you know, who you

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are and what you want to do,

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maybe what your expertise is.

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When that thing fails, it's not just that

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the business failed.

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It's that you failed and then you're a

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failure as a person, as a human.

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And that becomes an identity and then it

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becomes a self-fulfilling prophecy.

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I'm a failure.

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No one ever is going to want me.

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People blah, blah, blah.

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It's terrible.

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It's a really bad loop

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that you can get into.

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And, you know, I'm not I'm talking about

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this like, oh, other people.

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I mean, I personally

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have experienced this.

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I've been there too.

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This thing failed.

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Yeah.

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And it hurts and it sticks with you.

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It's crashing because to your point about

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the identity, it can feel

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like an identity crisis.

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As if you were almost being rejected

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because I loved this thing so much, I

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believed in this thing, but you rejected

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it and it feels very much

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like a personal rejection.

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And in any way, in many

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ways, it's the same for the body.

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Yeah.

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It's 100 percent the same.

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And it goes back to the one of the early

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questions that you asked me, like what

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makes a successful entrepreneur?

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It's the entrepreneur that can separate

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the business from themselves.

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And so I hear so many people talking

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about, oh, you know,

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this business, it's my baby.

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And I have a very good friend who's a

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therapist and she actually has a thriving

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therapy business, which is so needed now.

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She has about 25 therapists on staff.

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But she told me very early on, don't talk

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about your business as your baby because

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you are not going to make sound strategic

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decisions for your kid.

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Oh, no, no.

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You're very biased when

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it comes to your child.

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Yes.

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And you have those

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rose colored glasses on.

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You cannot see, unfortunately, with

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everybody's product or

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business, there are deficits.

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There are things that could

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be cleaned up or improved.

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If you have those rose colored glasses on

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it, I have been there, too.

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You never see those.

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You defend and you reject

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anyone that says anything.

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Yeah, exactly.

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And I think that that is, you know, maybe

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that comes with starting a business and

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failing and moving on to the next thing.

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Maybe it just comes

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with like age and maturity.

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But I do think that it's super important.

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And I tell this to my students, like,

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start with your passion,

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you know, solve a problem.

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Like that's the most important thing.

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Like make sure that your

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business solves an actual problem.

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Test it.

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Make sure it does.

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But, you know, once you sort of get out

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there, you use your passion for fuel.

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Once you get out there, immediately

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separate, like separate

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yourself from the business.

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Yes.

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Mentally.

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And that's hard to do.

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It is admittedly very hard to do.

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Yeah.

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And I'm not good at it.

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I'm so good at giving advice and not so

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great at taking my own.

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I'm also the same way, so I understand.

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Speaking of your students, you observed

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something very interesting in your

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courses that you told me about.

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I want to dig into it.

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You observed that a lot of your female

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students are hesitant

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to answer questions.

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Yeah.

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Yeah.

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And I would love to recount the story

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because they're probably not listening.

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But so on one of these global field

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experiences that we went on, what we do

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at the end of every experience is we do a

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debrief where I have each group get up in

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front of everybody and

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talk about their experience.

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And not so much about the project itself,

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but how did the project change them as

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human beings and as MBA students?

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And there was this one group and I think

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that there were three or four women on

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the team and there were two men, but one

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person was not at the debrief.

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So it was one man and

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then four, maybe three women.

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And when I asked the group to come up, I

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handed the microphone to do the debrief

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to one particular woman who I knew would

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speak because all week she had been sort

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of vlogging and doing some social media

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things and she really has a

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very outgoing personality.

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So I handed her the mic.

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She pushed the mic away and handed it to

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the man on the team.

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And that sort of surprised me a little

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bit, but I went with it.

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And then he was sort of done speaking for

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a minute or so and he went to go hand the

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mic to another team member, another woman

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who is super brilliant.

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She just blew me away with her maturity

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and her intelligence.

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And she said, no, no,

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no, I don't want to talk.

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And so I don't know whether she spoke or

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someone else did, but as they were sort

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of walking off the stage area, I called

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them over and these are

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not undergraduate students.

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These are women that are, you know, late

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twenties, early thirties.

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And I said to them, if anyone ever hands

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you the mic, you take it.

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And I said, promise me, listen to that,

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hear that, receive it.

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Yeah, take it.

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And they were like, okay, okay.

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But it's not, you know, it's like in

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those little moments where

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you think it might not matter.

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I mean, they were in front of their MBA

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peers, you know, they weren't on a

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national stage or anything like that, but

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it doesn't matter in the small moments,

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in the big moments, take the mic, ladies.

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Yes, absolutely.

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And to your point about that, that

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hesitance to say something, to raise your

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hand, to share your insights.

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It is that self-fulfilling prophecy of

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there are so many brilliant,

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accomplished, talented, passionate,

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empathetic women with

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amazing perspectives.

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And those perspectives don't get heard

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unless you share them.

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And then they don't serve others.

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They don't help anyone

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if they stay inside you.

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Yeah.

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And often they're the insights that you

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hear and you say to yourself, that's

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exactly what I was thinking.

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Right?

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And if you hear that,

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then we're not validated.

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And again, it creates this like

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self-fulfilling loop that like, oh, maybe

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I shouldn't speak up because my

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perspective seems different, you know?

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But that's what we need.

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We need, and it's not

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different actually, you know?

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It's 51% of the population are thinking

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the exact same thing or

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they're wanting to hear from you.

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And when we're not speaking, we're not

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sort of showing everybody else that, wait

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a minute, this is the way, wait a minute,

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this is what I actually

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think, not what that guy said.

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And nothing against the men, they are

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brilliant and

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accomplished in everything too.

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But it's so one-sided.

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I just feel like the world is one-sided

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and it's not that

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men's opinions are wrong.

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They're a lot of times

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right, but it's unbalanced.

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Very unbalanced teeter totter.

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As a professor, do you

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wish more women spoke up?

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I do.

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I do.

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How do you think your classes would be

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different if they did?

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I think that there would be more

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connection and support.

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There are definitely women in my classes

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now this semester that speak up.

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I see,

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but it's not every woman.

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It's the women that are,

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they have had confidence in speaking up

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even if what they're

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:

saying might not even be great.

503

:

They are the ones that have maybe played

504

:

sports when they were younger or they

505

:

were involved in some type of dance thing

506

:

or something where they were traveling

507

:

and having to get up in front of people.

508

:

It's the one that almost like since they

509

:

were young, they were

510

:

putting in the reps, if you will.

511

:

They were given the opportunity and so

512

:

they're a lot more comfortable now.

513

:

Those are the women that speak up in the

514

:

class and then there are other women and

515

:

sometimes it's cultural because we have

516

:

students at NYU and at Rice, more at NYU

517

:

from all over the world.

518

:

Also you see some things culturally where

519

:

women are not

520

:

encouraged to speak up at all.

521

:

That really bothers me and then it's

522

:

almost a double bind because in some

523

:

cultures when you call

524

:

on people to speak up,

525

:

it puts a spotlight on them that is, it's

526

:

almost like you're not that you're, it's

527

:

like you're calling them

528

:

out for doing something wrong.

529

:

So it's almost a no win situation.

530

:

If they don't speak up, that's an issue.

531

:

But then if you call on

532

:

them, then that's an issue.

533

:

So that's a very

534

:

difficult thing to contend with.

535

:

When a woman does speak up in your

536

:

course, what do you want her to know

537

:

about what's going through your head?

538

:

Because I think that's the concern that

539

:

so many women have is what if I stumble?

540

:

What if it doesn't come out right?

541

:

What if I look stupid?

542

:

What do you want them to know about what

543

:

the professor thinks?

544

:

That's a really good question.

545

:

I try, I attempt that when they are

546

:

speaking that I know they look over at me

547

:

and I'm constantly giving them assurance

548

:

that what they're saying is right on.

549

:

I don't even care what

550

:

they're saying sometimes.

551

:

I nod, they look at me,

552

:

I give them a thumbs up.

553

:

I say, keep going, good.

554

:

I give them the eyes.

555

:

I think that that makes them feel better.

556

:

I'll share one other thing that there's a

557

:

lot of anxiety in the

558

:

students now, not just women.

559

:

It's across the board

560

:

and they share it with me.

561

:

They might not share it in class, but

562

:

they share it with me privately or in an

563

:

email or through maybe like I give people

564

:

a lot of assignments where they have to

565

:

reflect on something.

566

:

So it comes up.

567

:

This one particular student, she's a

568

:

graduate student and she's a New Yorker

569

:

through and through, doesn't have a

570

:

problem, speaking her mind.

571

:

I've had really amazing

572

:

conversations with her.

573

:

To me, I'm like, this woman is amazing.

574

:

She's just incredible.

575

:

Well, she definitely suffers from anxiety

576

:

and I have people throughout my classes

577

:

get up and speak in front of

578

:

the class to build that muscle.

579

:

And she did a final presentation for

580

:

something that, you know, a business

581

:

that's on her heart.

582

:

That's really interesting.

583

:

And she told me in the final reflection

584

:

that she thought that she was going to be

585

:

judged and that she was so happy that I

586

:

create an environment throughout the

587

:

class that feels safe.

588

:

Safe for wild ideas, safe for, you know,

589

:

personal things that you

590

:

want to turn into a business.

591

:

Like I welcome that.

592

:

And when people sit in some of the things

593

:

that the students want to

594

:

create are crazy, you know?

595

:

And I'm like, oh my gosh, tell me more

596

:

about that because I don't think that

597

:

there's a lot of encouragement.

598

:

I think there's a lot of

599

:

like, oh, you can't do that.

600

:

Oh, have you thought about that?

601

:

Oh, that doesn't sound like it's going to

602

:

make money, you know?

603

:

And I want to encourage them that like,

604

:

okay, maybe it won't fly, but you'll

605

:

never know unless you attempt it, unless

606

:

you try, unless you at the very least

607

:

explored in your mind.

608

:

So she told me that she was so just

609

:

thankful that I created this environment

610

:

that allowed her to shine.

611

:

And she was so proud of the fact that she

612

:

was able to get up in front of the whole

613

:

entire class and discuss her quote

614

:

unquote crazy idea,

615

:

which wasn't even that crazy.

616

:

And it's stuff like that, that makes me

617

:

know that I'm doing the right thing.

618

:

That has to be so rewarding.

619

:

It is.

620

:

It is.

621

:

I have a hard question for you.

622

:

Yeah, this is my signature question.

623

:

So if you have three pieces of advice for

624

:

university age students,

625

:

they can be about anything.

626

:

What would those

627

:

three pieces of advice be?

628

:

Number one, it's so important to really

629

:

get to know yourself.

630

:

I think more work has got to be done on

631

:

sort of getting quiet and listening to

632

:

yourself and making sure that you're

633

:

being very kind to yourself.

634

:

You need to love yourself.

635

:

And I know how hard that can be for so

636

:

many people when we feel anxiety, when we

637

:

feel, you know, like everybody else in

638

:

the world is killing it.

639

:

And we're over here, you know, with our

640

:

cat and no friends or

641

:

something like that.

642

:

But there are people that

643

:

want to connect with you.

644

:

And so if you connect with yourself first

645

:

and you tell yourself that you're worthy,

646

:

you know, I think that

647

:

everything can bloom from there.

648

:

So advice, you know, however you can,

649

:

even if maybe at first you don't believe

650

:

it, like really do a lot of work to find

651

:

something that you truly love about

652

:

yourself that is

653

:

unique and lean into that.

654

:

The second thing I would say is stop

655

:

listening to everybody else to tell you

656

:

what to do with your life.

657

:

They don't know.

658

:

They don't know.

659

:

You know, you could take advice, you can

660

:

talk to them, you could talk it out and

661

:

all of that, but don't let anybody shame

662

:

you for something that might be in your

663

:

heart, you know, at

664

:

least attempt it or try it.

665

:

I love that a little bit.

666

:

Yeah.

667

:

Right?

668

:

Because that's what,

669

:

that's like why we're here.

670

:

We're not here to do the

671

:

same thing as our parents.

672

:

We're not here to do, to be the same.

673

:

It's like evolution, right?

674

:

Like diversity keeps

675

:

the planet alive, right?

676

:

If everything was same,

677

:

same, it would be so boring.

678

:

That is such a brilliant point.

679

:

It really is.

680

:

And it's so true.

681

:

And then I think it's so hard, university

682

:

students, I talk about this with my

683

:

friends all the time.

684

:

I just turned 55 the other day.

685

:

Congratulations.

686

:

Oh, thank you.

687

:

And I'm like, I want to

688

:

go back to school now.

689

:

You'd like, I want to go to undergrad now

690

:

because it, it's like my, I'm

691

:

so curious about everything.

692

:

And so when you're young, I think there's

693

:

so much of like, you're so uncertain

694

:

about yourself that it

695

:

obscures the learning.

696

:

And so like, if there's any way to, to

697

:

focus on learning something like that you

698

:

really love and like, don't just, don't

699

:

just phone it in, like, like tap into the

700

:

learning that's happening that, that adds

701

:

richness to your life.

702

:

It just does.

703

:

Being all of you really does

704

:

benefit the people around you.

705

:

And that's what I hear

706

:

you on that third point.

707

:

And you're right.

708

:

Leading with curiosity is important, but

709

:

it's hard to do when

710

:

you're wrapped up in you.

711

:

Yeah.

712

:

Oh my goodness.

713

:

Well, if people want to follow you on

714

:

social media, they want to

715

:

get some more wisdom from you.

716

:

Where do they go?

717

:

Thank you so much.

718

:

They can go to sheleadsmedia.com and I

719

:

also have a podcast.

720

:

So if you want to hear about successful

721

:

women entrepreneurs, people that are

722

:

doing amazing things.

723

:

My podcast is the she leads podcast

724

:

and you should definitely listen.

725

:

You are going to grow.

726

:

Here's so many perspectives and so many

727

:

amazing women are going to

728

:

be handed the microphone.

729

:

Yes.

730

:

So thank you for creating a space.

731

:

Thank you.

732

:

Thank you for creating this space.

733

:

This is amazing.

734

:

Thank you for coming on and just sharing

735

:

your wisdom and your insights with me.

736

:

I appreciate it so much.

737

:

This was wonderful.

738

:

And thank you.

739

:

Thank you for hosting this.

740

:

You do an incredible job.

741

:

Oh my goodness.

742

:

Well thank you and thank you everyone for

743

:

listening to another episode of the

744

:

campus chronicles podcast.

745

:

So if today's episode gave you life

746

:

perspective or just a much needed moment

747

:

to breathe in a busy world, I don't want

748

:

you to keep it to yourself.

749

:

Share it.

750

:

Tag us.

751

:

Please send it to a

752

:

friend who needs to hear it.

753

:

If you're not on our

754

:

newsletter yet, what are you doing?

755

:

Go to campus chronicles pod

756

:

dot com and join the crew.

757

:

We have all the behind the scenes things,

758

:

unfiltered thoughts from me and the team,

759

:

bonus resources and insider only invites

760

:

to events, giveaways and things that we

761

:

really don't post anywhere else.

762

:

I promise I'm not going to spam you.

763

:

It's just the good stuff

764

:

straight to your inbox.

765

:

Learning and university is wild enough.

766

:

You don't need to

767

:

miss out on what matters.

768

:

Sign up now and let's make this next

769

:

semester the one that you stop

770

:

surviving and start thriving.

771

:

Until next time, stay bold, stay curious,

772

:

keep writing your own chapter.

773

:

This is campus chronicles.

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