Speaker:
There are two kinds of businesses.
Speaker:
Those that set out to make a great product.
Speaker:
And those that set out to make a great profit.
Speaker:
It might turn out that both end up with the exact same product that generates
Speaker:
the exact same amount of profit.
Speaker:
But it feels vastly different to be a part of each.
Speaker:
When your goal is to make a profit, you'll likely optimize your product
Speaker:
so that it maximizes your profit.
Speaker:
Quite likely, the best way to maximize the profit is to build a product
Speaker:
that is great for your customers.
Speaker:
But ultimately, that's not what these businesses care about.
Speaker:
They don't care for people.
Speaker:
They care for profits.
Speaker:
For them, customer satisfaction is a means to drive profits.
Speaker:
When your goal is to make a great product, you will likely optimize your
Speaker:
product to solve a specific problem or to serve a need of your customers.
Speaker:
Quite likely, the best way to solve this problem or to serve that need,
Speaker:
is going to appeal to your customers, thus leading you to make a profit.
Speaker:
But ultimately, that's not what these businesses care about.
Speaker:
They don't care for profits.
Speaker:
They care for people.
Speaker:
For them, profit is a means to drive customer satisfaction.
So, that's your choice:
for you, is customer satisfaction
So, that's your choice:
a means to drive profits?
So, that's your choice:
Or is it the other way round?
So, that's your choice:
Do you make profits in order to drive customer satisfaction?
