In this episode, Lisa and Laura navigate the hectic holiday season and guide you through the strategic opportunities of marketing in late December and early January. Tune in as they share insights on how businesses can make the most of the post-holiday period, discussing the benefits of delayed advertising and the unique consumer behaviors during this time.

Chapters:

• 00:00:00 - Holiday Madness: Challenges Businesses Face in Delivering Holiday Messaging.
• 00:01:50 - January Opportunities: Surprising Statistics of Post-Holiday Shopping.
• 00:06:49 - Overcoming Ad Fatigue: How Businesses Can Stand Out by Avoiding the December Advertising Arms Race.
• 00:10.25 - Planning for Success: Strategic Planning for the First Quarter, Ensuring Businesses are Well-Prepared.
• 00:11.14 - Industry-Specific Strategies: Advertising Strategies for Retail, Home Improvement, and Other Sectors During the Post-Holiday Period.

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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