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65. How to Build an Email List (with & without freebies!)
Episode 6517th October 2022 • On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business • Sam Vander Wielen
00:00:00 00:54:50

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List building advice is everywhere these days—from putting pop-ups on your website to creating “opt-ins” that give people a reason to sign up—but most of them don’t actually help you figure out how to get people to give you their email address. People often give us these individually dialed-in tactics without providing the actual high-level strategies necessary to make email marketing work for your business.

In the first of a two-part series on email lists, we’re going to talk all about easy email list-building strategies that I’ve personally tried or seen with many others. The next part will be all about what to do once you have those emails and what you should send them.

In this episode, you’ll hear…

  • 04:38 - Considering whether email is right for your business
  • 11:04 - How my email list journey started
  • 17:59 - The two roads to collect emails for your list
  • 20:41 - How to position your email newsletter as inherently valuable
  • 28:20 - Using freebies to attract newsletter subscribers
  • 37:21 - Where people go wrong with freebies
  • 41:08 - Actually getting people to your list
  • 43:06 - Q&A from Ultimate Bundle™️ members

Thank you to ReadingBard for leaving a review on Apple Podcasts! This is what they had to say: "I just found you on YouTube & followed your podcast… and after just one episode, I know this will become a regular listening indulgence. Thank you for your practical, down-to-earth approach to the legal aspects of running a small business, while somehow managing to make it fun to listen to!"

Click here to find the full show notes and transcript for this episode.


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  • ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

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