If you’re an entrepreneur, the idea of selling your business may have crossed your mind more than once. If you ultimately decide to sell your business, you’ll likely encounter two main types of buyers: financial and strategic. It’s a good idea to consider which type of buyer is the right one for you and your company.

On the latest installment of Optimizing Your Financial World, we’re exploring how these two categories of buyers could play an important part in how much you get for your company!

Chapters:

0:00 - Introduction and overview on the topic of the day

1:31 - What can a entrepreneur expect when encountering a financial buyer

3:26 - Where the seller fits into the financial buyer's vision for the sale of the company

5:26 - Where financial buyers come from

7:01 - How a strategic buyer approaches the acquisition of a company

8:58 - A strategic buyer is looking into the greater value being created beyond the sale

11:18 - The types of strategic buyers

12:36 - How an entrepreneur can decide which type of buyer would be best for them

14:14 - Advice for navigating deals with strategic buyers

15:37 - How you can get in touch with Mark and his team

16:19 - Closing remarks