In this CEO Series conversation, Vin DeRobertis joins Lenny Murphy to discuss why first-party behavioral data is becoming one of the most valuable assets in the AI era. From his journey through Dynata and Savanta to leading Generation Lab, Vin shares how the company is using real-world behavioral signals, low-fraud audiences, and AI-ready infrastructure to help brands move beyond traditional research.

The conversation explores the growing demand for “anti-synthetic” data, the evolving buyer landscape, and why human judgment still matters in an increasingly automated industry.