Why Executives Should Give Their Communications Team a Seat at the Table
When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that?
In this episode, Abbie Fink and Adrian McIntyre talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table.