Jen discusses the top areas business owners should focus on to build a profitable business. She covers the importance of having a clear target customer, product/service offering, marketing strategy, systems and processes, and hiring the right people. Learn how optimising these areas can help turn your business into a money-making machine.

Episode Highlights:

• Define your ideal customer and understand their needs, wants and pain points
• Ensure your product/service offering is crystal clear
• Develop a consistent marketing plan that runs in the background
• Implement systems and standard operating procedures for efficiency
• Hire employees that are the perfect fit for your business culture

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