Dustin Howes, a partnership nerd spreading the good word about performance marketing, joins us to unravel the intricacies of affiliate marketing and its transformative role in business expansion. Dustin delves into the art of forging strategic partnerships, the intelligent use of analytics, and the importance of maintaining robust relationships in the affiliate marketing ecosystem. He illuminates various misconceptions, underscores the vital need for honest and transparent promotions, and explores both the challenges and triumphs inherent in this evolving sector.

Chapters:

• 00:00:00 - Welcoming Dustin Howes to How to Scale a Business
• 00:01:45 - Unpacking the Business Model of Affiliate Marketing
• 00:03:04 - Exploring the Value of Affiliate Marketing in Business Growth
• 00:05:05 - Identifying Businesses That May Not Benefit from Affiliate Marketing
• 00:07:45 - The Crucial Role of Relationships in Affiliate Marketing
• 00:08:19 - How Effective Affiliate Marketing Can Transform Your Business
• 00:10:09 - Step-by-Step: Getting Started with Affiliate Marketing
• 00:15:05 - The Untapped Potential of Affiliate Marketing for Businesses
• 00:18:04 - Lessons from Failures in Affiliate Marketing
• 00:19:22 - Wrapping Up: Key Takeaways and Contact Information

Links And Resources:

• Dustin Howes on LinkedIn
• Ultimate Affiliate Program Checklist
• 15-Minute Exploration Call
• Performance Marketing Manager
• Performance Marketing with Dustin Howes on YouTube
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!