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Ep. 98 - High Vibrational Beauty + Radical Self-Care with Co-Founders of CAP Beauty, Kerrilynn Pamer + Cindy DiPrima Morisse
Episode 9820th February 2018 • Almost 30 • Krista Williams & Lindsey Simcik
00:00:00 01:06:49

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Some people start businesses – Kerrilynn Pamer + Cindy DiPrima Morisse, Co-Founders of CAP Beauty, started a movement.  They believe in high vibrational beauty, inspired by a simple philosophy: “Beauty is Wellness. Wellness is Beauty.” These two are master curators and are committed to defining the Why in what they do. They are so clear about their mission at CAP Beauty (which we discuss), and consistently revisit that “North Star”. At their stores and online, these natural beauty powerhouses and best friends are sharing the products, practices, and knowledge that create true radiance – and we could not be more inspired by their mission. We chat about...


  • Being friends in business

  • Creating a sense of community throughout CAP Beauty

  • Getting into the holistic wellness lifestyle + sharing it with the people they care about

  • How today’s children are evolving

  • The power of plants

  • Making CAP Beauty accessible

  • Why Kerrilynn + Cindy don’t view other natural beauty brands as competitors

  • Products that Kerrilynn + Cindy swear by

  • The half-cookbook, half-ritual book that these girls just finished writing: High Vibrational Beauty: Recipes and Rituals for Radical Self-Care (releasing April 3, 2018)


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