Some people start businesses – Kerrilynn Pamer + Cindy DiPrima Morisse, Co-Founders of CAP Beauty, started a movement. They believe in high vibrational beauty, inspired by a simple philosophy: “Beauty is Wellness. Wellness is Beauty.” These two are master curators and are committed to defining the Why in what they do. They are so clear about their mission at CAP Beauty (which we discuss), and consistently revisit that “North Star”. At their stores and online, these natural beauty powerhouses and best friends are sharing the products, practices, and knowledge that create true radiance – and we could not be more inspired by their mission. We chat about...
Being friends in business
Creating a sense of community throughout CAP Beauty
Getting into the holistic wellness lifestyle + sharing it with the people they care about
How today’s children are evolving
The power of plants
Making CAP Beauty accessible
Why Kerrilynn + Cindy don’t view other natural beauty brands as competitors