Steve Miller on making your business Uncopyable - MAF185

On the show this week, I talk to author and speaker Steve Miller about his book Uncopyable.

We talk about how to make your business stand out. Being better is not a competitive advantage. You must be different.

Welcome to episode 185 of the Marketing and Finance Podcast.

We chat about:

• Why trying to be better than the competition doesn’t work
• Why bench-marking helps businesses to stand out - but you must do it right
• The 4th element of competitive advantage
• How to create that 4th element to stand out
• How to think outside the box and to define your box
• What Steve would like people to take from his book

Who is Steve Miller?

Steve’s father was the co-inventor of the 8-track tape player and he learned a lot about business from his father and his business partners. His early ambition was to be a PGA golfer and he played in a couple of tours. A friend then got him work in Hollywood doing stunts.

He moved into sales and then marketing, which he found he had a talent for. He helped the largest remote-controlled toy manufacturer in Japan to expand. At a trade show, he was approached by Apple to grow their sales. He is now an independent consultant, author and speaker.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk