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In one way or another, almost everyone has been Rocky at one point in their life.
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Just like Rocky in the famous movie you just knew that you have what it
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takes if only the world was a bit more fair and didn't throw all the mess
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at you while treating the already big fish with even more money and even
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more relationships and even more luck.
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When someday luck would call you, just like Apollo did with Rocky to
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give him the opportunity to fight for the world championship, you’d
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prove that to the world, you'd prove that you have what it takes.
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So, haven't you been Rocky?
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And that's why Rocky resonates with so many people, even those who would
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never watch a real boxing fight.
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It's not the boxing that makes people love Rocky.
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It's his journey.
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Rocky, just like any good story, is a canvas, a canvas we project ourselves on.
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We look at the hero, but it's us who we see.
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And for any great story, we derive lessons from what we see and then
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we implement them for our own lives.
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The same principle works for business stories.
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Unfortunately, most business stories work rather differently.
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They are not designed as a canvas, but as a spotlight, a rather bright
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one, in fact, so that the audience can appreciate the hero and cheer for them.
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The problem with that is that audiences already have a hero to root for.
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And it's themselves.
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They don't need you to replace that hero.
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So a better way to tell a business story is to think of it as a canvas
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so that even while we're speaking about ourselves, the customer does
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recognize themselves in the story.
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Can you point to a business story that does that for you?
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And can you tell your story in that same spirit?
