Most podcasts never make a dollar.

Not because the host isn’t talented.

Not because their strategy is bad.

But because they quit too soon, or they measure ROI the wrong way.

In this episode, I break down what 11 years of podcasting (and nearly 2 million downloads) have taught me about building a podcast that actually pays off.

The 3 Forms of Podcast ROI

1️⃣ Trust – Deep relational credibility that compounds quietly over time

2️⃣ Longevity – Most quit early; sustainable rhythm wins

3️⃣ Assets – Turn episodes into evergreen SEO infrastructure

Podcasting is not about going viral.

It’s about building something that compounds.

If you’re a therapist building a podcast (or considering it), this episode will help you think beyond downloads, and design something sustainable, profitable, and aligned.

Resources:

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