Welcome Back to the Show!

In this week’s episode of Creating Distance, Tom Alaimo sits down with Deb Jenson, a revenue enablement leader at IBM, to explore the evolving landscape of sales enablement. Deb shares her unique journey from a technical background to leading large sales teams, offering insights into the challenges and strategies of managing enablement at scale. She emphasizes the importance of personalization in sales and introduces her 'layer cake' model of enablement, which highlights the need for strong foundational skills and structured methodologies.

Deb also discusses the role of technology in enhancing sales processes, the value of viewing sales from the buyer's perspective, and the critical impact of mentorship in the enablement field. The conversation provides actionable takeaways for sales leaders looking to optimize their teams, leverage data effectively, and continuously adapt to the changing demands of sales.

Thanks again to Deb for joining us today! 

Be sure to check out Deb’s LinkedIn. 

Until next time!

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