Artwork for podcast Brand Architect
How to Gain Readers Using Instagram
7th April 2015 • Brand Architect • Ani Alexander
00:00:00 00:40:32

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My today's guest is Nathan Chan. Nathan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store. Nathan launched Foundr in March 2013 from his bedroom and in a small period of time it has become a top 10 ranked 'Business & Investing Magazine' on the app store. He has had the pleasure of interviewing some of the most accomplished entrepreneurs around the world namely Sir Richard Branson & Arianna Huffington and much more.

But surprisingly enough publishing a magazine and entrepreneurship are not the topics we have covered in this interview. I decided to talk to him about Instagram because he had amazing results using that channel.

In over 5 months Nathan started his magazine Instagram account from scratch and reached over 110k followers. Besides the brand exposure and the community around the brand he is now receiving around 1200-1500 e mail sign ups a week. How cool is that?

In this interview I tried to pick his brain and find out what are the main things we need to know about using Instagram and how could we use it to get amazing results.

Interview Highlights

Engagement on Instagram is 50 times better than on Facebook.

Serve your community by producing content.

Quotes work extremely well on Instagram.

Be very clear in your bio what your account is about.

To grow followers on Instagram

  • create content that really resonates with your audience
  • create content that is sharable
  • create content that is valuable and that people want to come back to
  • be consistent (post at least 2-3 times a day)
  • utilize hashtags
  • follow like minded accounts (30-40% follow back)
  • find top influencers in your niche and build relationships with them

More you post faster you grow.

Useful Links

Instagram Domination training

Wordswag app (IOS)

Phonto (Android)

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